SuperSquadra

Giving back to a developmental racing team

Much of my life has revolved around bicycles. Roaming the streets of Berkeley California as a kid in the 80s with my pack of preteen friends on whatever bikes we had, we learned the freedom of transportation. Utilizing the open roads of suburban Dallas/Ft. Worth I was able to burn off that excess teenage energy on my road bike. Joining the racing team in college, and competing with and against my peers formed friendships that persist to this day. It’s a fantastic lifetime sport and I’m proud to be able to give back through my profession by giving this regional team a brand identity and sponsorship proposal package that allows them to usher in the next generation of competitive cyclists.