Fair Market Health
Taking a stab at health insurance disruption
This new website aims to link doctors directly to consumers—avoiding the health insurance middle man—and providing transparent pricing.
Client
FairMarketHealth.com
Role
Lead Designer
Skills
Visual Design, UI/UX
Platform
Responsive Website
About the project
My client approached me with an existing beta site that was functional, but needed to be taken to the next level. It was a great first effort and the backend functionality was in place. To get this project off the ground, we needed to accomplish a couple of things… one, we needed doctors to sign up as providers and offer their services at a fixed cost. And two, we needed consumers to sign up and buy those services.
My tasks were to create a fresh visual design with standards for developers to create all assets. Additionally, I was to study and create revised UI/UX for some processes in the site, such as the steps necessary for providers to sign up.
Download the PDF
My deliverable for this project was a PDF and build files. I worked in Adobe Illustrator and Photoshop and created visual standards for the site and mockups of several pages and processes.
Additionally, I created some specific landing pages to support direct mail marketing campaigns.
