SuperSquadra
Branding a developmental cycling team
SuperSquadra is a grassroots cycling team focused on racing, rider development, and community involvement. I developed the team identity and helped turn that story into a sponsorship package designed to make the organization—and the value it offers partners—easy to understand.
Solutions
Brand identity Visual direction Cycling kit graphics Sponsorship/promotional Presentation design
SuperSquadra
Branding a developmental cycling team
SuperSquadra is a grassroots cycling team focused on racing, rider development, and community involvement. I developed the team identity and helped turn that story into a sponsorship package designed to make the organization—and the value it offers partners—easy to understand.
Solutions
Brand identity Visual direction Cycling kit graphics Sponsorship/promotional Presentation design
2024 Promotional Brochure
Slide 1 of 5
A cycling brand with a point of view
SuperSquadra needed to feel competitive without becoming another generic race-team brand. The identity draws on the speed and energy of racing while leaving room for the bigger story: developing riders, building community, and keeping people involved in the sport for the long haul.
A cycling brand with a point of view
SuperSquadra needed to feel competitive without becoming another generic race-team brand. The identity draws on the speed and energy of racing while leaving room for the bigger story: developing riders, building community, and keeping people involved in the sport for the long haul.
Racing. Development. Community.
The sponsorship package was built around the three parts of SuperSquadra’s mission: racing, rider development, and community. Rather than simply listing results and sponsor benefits, the piece shows how those things reinforce one another—from championship racing and mentorship to clinics, group rides, and local events.
Racing. Development. Community.
The sponsorship package was built around the three parts of SuperSquadra’s mission: racing, rider development, and community. Rather than simply listing results and sponsor benefits, the piece shows how those things reinforce one another—from championship racing and mentorship to clinics, group rides, and local events.
2014 Promotional Brochure
SuperSquadra… since 2009
Speaking the language
Knowing the sport changes the work. The hierarchy, photography, statistics, race results, sponsorship language, and even the small details of how riders and teams operate all have to feel credible to cyclists. This project brought together professional design experience with a subject I already knew from the inside.
Speaking the language
Knowing the sport changes the work. The hierarchy, photography, statistics, race results, sponsorship language, and even the small details of how riders and teams operate all have to feel credible to cyclists. This project brought together professional design experience with a subject I already knew from the inside.
BDX
Bringing a complex brand together
BDX
Bringing a complex brand together